Senior Brand & Product Designer | Business Strategist | AI Systems Consultant
Senior Brand &
Product Designer,
Ifeanyi Ikebuwa
I help businesses navigate their next stage through business strategy, brand identity, product design, AI implementation, workflow automation, and pitch decks or investor communications.
Whether you’re launching something new or transforming what’s already working, I help founders and businesses convert complex ideas into scalable products, stronger brands, operational systems, and investment-ready ventures. By combining venture strategy, AI, product thinking, and design, I create solutions customers understand, teams can execute, and investors can confidently back.
TOOLKIT:
Design: Figma, Adobe Creative Cloud, Cinema 4D
AI: GPT-5, Claude, Cursor, Eleven Labs, Kling
Development: VS Code, Webflow, WordPress, Squarespace, GoDaddy Airo
Collaboration: Notion, GitHub, Slack
Strengths:
Teachable, Ownership & Accountability, Strategic Thinking, SOLUTIONS THINKING, Systems & Product Thinking, Problem Solving, Adaptability, Rapid Learning, Cross-functional & Remote Collaboration, Research-driven Decision Making, Execution Focus, Digital Communication,
Attention to Detail, Continuous Improvement
Brands served include Redemptive Capital (Canada) · Office of the Vice President of Nigeria · Nigerian Breweries · AMVCA · Red Bull · OPPO · Bet-King · Lush Hair (some via agency partnership with Riquesa Africa; attribution stated in every case study), and lots more over the last decade.
Featured work
Direct client · Canada · Brand identity & Web
Brand Strategy for RCA: Positioning a capital advisory firm for institutional trust.
Redemptive Capital Advisory needed a clear position in a crowded advisory market, an identity that could carry it, and a website institutional audiences would take seriously. The engagement ran the full arc: discovery, positioning, identity system, then the site itself.
The design discipline here was restraint. Financial audiences read polish as competence and excess as risk, so every decision, typography, structure, tone, was made to signal stability before style. The result is live at redemptivecapital.ca.
Deliverables: Positioning · Brand identity system · Website (live)
Founder-led product case study · UX / Product system
Product UX Case Study for NeuroBridge: A complete product system, built the hard way.
NeuroBridge is a cognitive-intelligence platform concept spanning a wearable, a mobile app, and an organizational dashboard. I ran it like a funded engagement: research, personas, system architecture, a cross-platform design system, and interactive prototypes.
Client work shows how I execute a brief. NeuroBridge shows how I think when the brief does not exist yet: defining the system’s logic, then designing every surface of it. It is a product case study and a capability proof, for a live project.
Deliverables: Research & personas · System architecture · Design system · Prototypes (wearable, mobile, dashboard)
Via Riquesa Africa (Senior Art Director, 2022) · Experiential / 3D / Graphic design
Cinema4D Brand Environment Design: The version of the event that existed before the event.
For activations by Nigerian Breweries, AMVCA, Bet-King, Lush Hair, Red Bull, Dano, Tiger, and OPPO (through Riquesa Africa), I designed campaign assets and rendered full outdoor event environments in Cinema 4D: structure, spatial flow, lighting, materials, ambience.
Production teams built the physical spaces from those renders, which sets the standard the work is held to: trustworthy scale, sourceable materials, sight-lines that hold for a real crowd. A render at this level is a buildable promise, not an illustration.
Deliverables: Campaign design · 3D environment pre-visualization · Spatial & ambience design
Direct client · Full brand foundation
Business Strategy & Design Positioning for HPL: Everything a brand touches, made to behave like one company.
Home Philosophies Ltd requested for a complete brand foundation: logo, colour, typography, stationery, merchandise, pattern system, and out-of-home, extended into a business profile deck, digital positioning, and launch report.
The objective wasn’t simply to create attractive brand assets, but to build a system that could support growth. Identity, print, merchandise, digital collateral, and communications were all developed from one strategic foundation, ensuring every customer touchpoint strengthened the same perception. The result is a cohesive brand that scales consistently instead of relying on isolated pieces of design.
The logo is a fraction of an engagement like this. The real work is coherence: a letterhead, a billboard, flyer design, and a sales deck that all carry the same company, so every customer touchpoint compounds instead of competing.
Deliverables: Identity system · Stationery, merchandise, pattern, OOH · Business profile deck · Positioning & launch report
R&D: How I think, in product form
Alongside client work, I build complete systems (and ecosystems) as founder-led case studies. They are capability proof; the deepest work sits behind an NDA.
SaaS Product Design: Easy Adapt
I defined the system to be built and the process of building it, then designed the product vision, UX, and landing page. Includes a confidential healthcare SaaS platform MVP; available on request under NDA.
AI-Business Operating System (BOS)
An AI-powered business operating system I architected end to end: objects, engines, capabilities, decision logic, revenue workflow. Shared as a systems-design case study with qualified parties; it exists to show solution reasoning, the thing AI-generated design cannot fake.
Investor Narrative: CTRL x Veluna
Venture architecture, operating-model design, and investor narrative work built around the right market-entry venture and high-leverage first move that powers the broader ecosystem; the strategic R&D practice behind my client engagements.
Confidential work is walked through live, under a simple mutual NDA, once we have spoken. Respecting client confidentiality is a standard of my practice, not an exception. I don’t publicly share confidential work because I extend the same level of discretion to every client.
DESIGN SERVICES
A couple of solutions I provide
Brand
Foundations
Everything your brand needs to launch consistently: positioning, identity systems, stationery, packaging, OOH, digital assets, and launch materials.
Presentation &
Pitch Design
Investor-grade decks and business profiles designed to keep working after you stop talking.
Product &
UX Design
Research through design system to prototype, in Figma; from first concept to investor-ready product vision (see: Product Vision Suite, premium scoped packages).
Experiential &
3D Visualisation
Cinema 4D pre-visualisation of environments, activations, and spatial brand experiences that production teams can build from.
Technology should serve your business, not dictate it. Whether delivering in WordPress, Webflow, Squarespace, GoDaddy Airo, or your preferred web platform, I combine AI-assisted workflows with strategic thinking, design, and human judgement to build solutions that are clear, adaptable, and aligned with your business goals.
How I Help
Business strategy, brand systems, product design, and AI implementation, supported by expertise in UX/UI, motion, 3D, research, workflow automation, prompt engineering, ecosystem architecture, and founder advisory. Every engagement begins with understanding the business before choosing the technology.
How I Work
Structured, asynchronous collaboration with clear milestones, documented decisions, and regular progress updates. Every engagement is designed to minimise meetings while maintaining transparency from discovery through delivery.
Let’s Talk
Let’s discuss your business, product, or next opportunity. Reach out via Email, Whatsapp Business, Linkedin or book a virtual meeting through Google Meet, or Zoom.
Whether the challenge is obvious or still difficult to define, we’ll work together to uncover it, solve it, and build a solution that creates lasting value.
Two good reasons to write to me
Whether you’re hiring for a senior brand, product, or design strategy role, or you’re a founder looking for experienced hands to help shape, launch, or grow a business,
you’re in the right place.
Choose the approach that works best for you. If you’d like a quick conversation, send me an email. If you already know what you need, complete the project brief below so I can review your requirements before we speak.
Contact
Let’s talk about your project
Tell me a little about your business and what you’re trying to achieve. I review every enquiry personally and reply with the best next step.
Thanks for reaching out.
I’ve received your enquiry and will review the details personally. Expect a reply within 1 to 2 business days with the best next step.
Ifeanyi Ikebuwa (JB for Jason Bryce) · CrayDesignz · Globally Available